Chad Price of Kettlebell Kings on His Fitness Empire

Chad Price of Kettlebell Kings enters a new chapter.

Britt Smith

Chad Price at Life Time Downtown Austin.

Photographer: Salihah Saadiq for Bloomberg Pursuits

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A decade ago, kettlebells were the misfit of the free weights world, overshadowed by the ease and familiarity of using dumbbells and barbells.

Yet the humble hunk of metal has become the fulcrum of multimillion-dollar company Kettlebell Kings, the leading kettlebell manufacturer and wholesale supplier in the world. It has partnerships with high-profile trainers and such gym chains as Life Time, 24 Hour Fitness and Anytime Fitness.